Festival Identity

Official Poster

The official posters for the International Streaming Festival 2025 showcase a bold and kinetic aesthetic, featuring vibrant neon orange and cosmic cobalt. These signature colors emphasize the festival¡¯s central themes: flow, continuity, and transmission of information in the digital age.

Through a sculptural interpretation of the word ¡°STREAMING,¡± the design presents a rhythmic geometric structure that visualizes digital waveforms from a frontal perspective. The dynamic composition captures the momentum of data in motion - symbolizing the technological pulse that drives content creation, movement, and expansion.

The poster¡¯s wordmark-style logotype and striking typography signal the arrival of Korea¡¯s first festival dedicated to streaming. Together, they reflect the fusion of media and technology, while establishing a refined and future-facing identity for a new kind of international awards platform.

  • Art direction and Design : Byungkeun Jang

Official Trailer

The official trailer for the International Streaming Festival 2025 builds on the festival¡¯s core visual identity-neon orange and cosmic cobalt, as featured in its official poster. These signature colors are used to visually explore the key concepts of streaming: flow, continuity, and information transmission.

To ensure clarity and legibility amid the trailer¡¯s dynamic pace, the visuals employ strong complementary contrasts and meticulously balanced layouts. Each frame seamlessly integrates color and motion, delivering a refined and immersive visual experience.

Pixels and lines serve as the trailer¡¯s primary visual motifs. Lines symbolize the electronic, real-time nature of streaming and its inherent global connectivity, while vibrant pixel transitions represent both the diffusion of information and the technological diversity that define today¡¯s streaming ecosystem.

To effectively guide the viewer¡¯s eye through the trailer¡¯s rapid visual progression, tonal contrasts are used between primary and secondary elements. The deliberate use of italic and bold typography further enhances the visual rhythm and strengthens design cohesion throughout the sequence.

The trailer also incorporates kinetic typography, enabling text elements to move in sync with the visual rhythm and deliver the festival¡¯s message with greater clarity and impact.

In just 30 seconds, it encapsulates the festival¡¯s dynamic spirit and firmly positions it as Korea¡¯s first and only event dedicated exclusively to streaming-bridging innovation in content and technology.

  • Video Design: LEE Hye-ji
  • PM: LEE Jeong-yong